bernard · ways to price
Every way to price, on one pottery site
A demonstration site. The courses and prices are examples, made to show what bernard can do.
A small pottery school uses every pricing option bernard has. Each section below shows one option: what it is, what the buyer sees, what to say to Bernard, and the rules that keep it fair. You say what you want in your own words; Bernard sets it up as a draft and shows you a table of every price before anything changes.
The pottery price list
| Kiln Notes | £59.99, keep for ever |
|---|---|
| Glaze Explorers | £90 for 12 months |
| Clay Taster | Free |
| Throwing on the Wheel | £200 on its own · £250 with 3 months of the club · £350 with 12 months · £100 for members |
| Pottery Club | £30 a month or £250 a year |
| Kiln Notes + Glaze Explorers | £140 bundle, complete the set |
| Wheel and Glaze | £250 bundle |
| Raku Weekend Workshop | 6 places · £480, or 3 × £150 |
| Codes | AUTUMN15 · GLAZE10 · WELCOME10 · STUDIO20 · RAKU50 · a personal thank-you code |
One price, yours to keep
The simplest way to sell a course. The buyer pays once and keeps the course for ever.
Use it for a course people come back to for years, such as a reference or a safety guide.
Sell Kiln Notes for £59.99, pay once and keep it.
- A price change applies to new buyers only. Past buyers keep what they paid for.
Glaze Explorers · £90 for 12 months
One price, for a fixed time
One payment gives access for a fixed time, for example a year. It is not a subscription: nothing is charged again. When the time ends, access stops.
Use it for teaching you update often, or to price lower than lifetime access.
You can also say once how long everything on your site lasts (the default term). Each course can still have its own.
Make Glaze Explorers £90 with 12 months of access.
- The term starts on the day they pay.
- A moved student keeps the time they had left on the old platform, not a fresh year.
A free course
Anyone can enrol with their email address. They join your contacts, so a free course is a good first step towards a paid one.
Make Clay Taster a free course people can join with their email.
- People choose for themselves whether to get your news. The box is not ticked for them.
Throwing on the Wheel · £200, £250 or £350
One course, several versions
Sell the same course in different ways, each with its own label and price. The buyer picks one. The page says "From £200".
Pottery sells Throwing on the Wheel three ways: on its own, with 3 months of the Pottery Club, or with 12 months of the club.
Sell Throwing on the Wheel three ways: on its own for £200, with 3 months of the club for £250, and with 12 months of the club for £350.
- A price someone has paid is never changed. A new price is a new version for new buyers.
- At most six prices on one course.
With 3 months or 12 months of the club
Months of your membership, included with a course
A version can include months of your membership. You choose what happens when the months run out:
- Then they pay. The months are a free trial. The card is taken at checkout and the membership rolls on at its normal price unless they cancel. Pottery: "free for 3 months, then £30 a month unless you cancel".
- Then it ends. The months stop and nothing more is charged. Pottery: "12 months of the club, then it ends".
Bernard writes the sentence the buyer reads beside the button and on the receipt.
With 3 months of the club, the club then carries on at the monthly price unless they cancel. They cancel from the link in any club email.
- For "then they pay", you must say how a member cancels. Bernard refuses the price without your words.
- Someone who is already a member gets the months added to the end of the time they have paid for.
- Free months come once per person.
- A refund removes the months not used yet.
- Stripe can email a reminder before a free trial ends. You switch it on in your own Stripe settings.
Club members pay £100
A member price, and join-and-buy
Your members can have a lower price. Bernard shows it only to a member who has signed in, and checks their sign-in again at checkout. Typing an email address is not enough.
A visitor who is not a member can join the club and buy the course in one checkout: "£130 today, then £30 a month". They keep the course if they leave the club later.
Members of the Pottery Club pay £100 for Throwing on the Wheel, and visitors can join the club to get that price.
- A member price must be lower than the lowest price everyone pays.
- A discount code cannot be used on a member price. The buyer can use it on another price instead.
Pottery Club · £30 a month or £250 a year
A membership, paid monthly or yearly
A membership is a regular payment that opens courses, a private forum room or both. Visitors choose monthly or yearly on the join page. A member can switch later. A move to yearly happens at once. A move to monthly waits until the paid year ends.
When you change a price, you choose what happens to people who already pay:
- Keep: they stay on their price, new members pay the new one. Pottery moved from £25 to £30 a month this way.
- Move now: they move now, and the difference goes on their next payment.
- At renewal: they move at their next payment. Nothing is charged now.
Raise the Pottery Club to £30 a month for new members, and keep existing members on £25.
- You must choose keep, move now or at renewal. Bernard never picks it for you.
Kiln Notes + Glaze Explorers · £140
A bundle, with "complete the set"
Sell two to eight courses together for one price. The bundle shows on the page of each course in it, with what it saves.
"Complete the set" is for someone who already owns one of the courses. After they sign in, they see a price for only the courses they do not have. You choose one of three rules:
- Proportional (the default): the bundle price shared out by each course's own price. A learner who owns Kiln Notes pays £84.01 for Glaze Explorers.
- A fixed price for whatever they do not own yet. Check it is lower than each course on its own.
- Off: no complete-the-set price. Pottery's "Wheel and Glaze" bundle works this way.
Sell Kiln Notes and Glaze Explorers together for £140, and let people who own one of them complete the set.
- A bundle is on sale only when every course in it is on sale.
- Once someone buys a bundle, its courses cannot change. Make a new bundle instead.
- A discount code works on the bundle's full price, not on a complete-the-set price.
Raku Weekend Workshop · 6 places · £480 or 3 × £150
Limited places, and paying in parts
Places. Set how many people can buy. The page shows "4 places left", then "Sold out". A checkout holds a place for a short time so two people cannot take the last one. A refund frees the place.
Paying in parts. The buyer pays a first part today and the rest monthly. Access starts with the first part. If a later part fails, access pauses until it is paid. When the last part is paid, payments stop.
Put both prices and the limit on the same course, so the pay-at-once and pay-in-parts buyers share the 6 places.
The Raku Weekend has 6 places. People can pay £480 at once, or 3 monthly payments of £150.
- Discount codes do not work on a price paid in parts.
- Paying in parts cannot be a member price or include membership months.
- 3 × £150 is £450. A lower total for paying in parts is your choice; Bernard keeps it.
Six codes on the pottery site
Discount codes
A code takes a percentage or an amount off. You choose what it works on: everything, or named courses, bundles and products. Buyers type it under "Have a discount code?".
| Code | What it does | Limits |
|---|---|---|
AUTUMN15 | 15% off everything | Ends 31 December 2026; 50 uses in total |
GLAZE10 | 10% off Glaze Explorers | Ends 30 November 2026; 20 uses |
WELCOME10 | £10 off a first order | Only for someone who has never bought from you, here or on your old platform |
STUDIO20 | 20% off Throwing on the Wheel | Once per person |
RAKU50 | £50 off the Raku Weekend, paid at once | 3 uses |
THANKS-MAGGIE | Kiln Notes free | A personal code: only Maggie's email address can use it, once |
Make a code AUTUMN15 for 15% off everything until the end of December, at most 50 uses.
- One code per order. Codes never add together.
- A personal or once-per-person code asks for the buyer's email first.
- A code that cannot be used says only "This code can't be used for this order". It never says why, so it gives nothing away about other people.
Honest gaps
What bernard cannot do yet
- A price that changes by itself on a date, such as a launch price that rises when the course opens. Today you change it on the day, or use a code with an end date.
- Codes when someone joins a membership. Codes work on courses, bundles and products.
- Taking over subscriptions from your old platform as they are. People who pay monthly elsewhere join again on bernard.
- Extras at checkout (an add-on or an upgrade offer), pay what you want, and affiliates.
Bernard says so when you ask for one of these. He does not build a different setting that only looks the same.
Setting it up
How to set it up
- Say it in your own words. "Sell my course three ways, with a member price, and a 20% code until Christmas."
- Bernard checks the whole plan first. He shows a table: each kind of buyer, each option, the price they pay and what they get. Nothing changes yet.
- You say yes, and Bernard sets it all up as a draft. Your course pages update when you publish.
- Moving from another platform? Bernard can read what people actually paid on Podia and work out your prices, then check them with you.
- Ask "show me all my prices" at any time for the whole price list in one answer.
Buyers can pay only after your own Stripe account is connected. Until then your pages say "Enrolment opens soon". You can still check every price in the course preview with "See it as if on sale".